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Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • ...2 more annotations...
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Kate Klingensmith

Who's Linking? Research on Social Media Callouts. | SquaredPeg - 0 views

squaredpeg.com/...research-social-media-callouts

highered facebook report social media strategy

shared by Kate Klingensmith on 10 May 09 - Cached
  • some schools are very up front with their social media efforts, other bury their hard work deep in a 3rd level text link
  • To your target audience, the Facebook ‘F’ is probably just as familiar as other ‘brand name’ logos. So why not put it where they can see it?
  • Research of 1,387 four year schools has been conducted to determine the usage of direct Social Media Callouts (SMC’s) to external social networking sites.
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  • Facebook is the clear winner.
trimantra

Difference between Facebook page & Facebook application - 0 views

blog.trimantra.com/book-page-facebook-application

face difference facebook page application blog

shared by trimantra on 01 Jun 15 - No Cached
  • trimantra on 01 Jun 15
     
    Facebook is one of the world's top most social networking website. In current trend we always heard about posting on other's wall, sharing photos, videos, link, liking page and accessing lots of application from Facebook app directory. Like a page or application is common these days, but did you ever know what the difference between Facebook page and Facebook application is? Let's differentiate that, also find how to create a Facebook page and Facebook application step by step
  • trimantra on 01 Jun 15
     
    Facebook is one of the world's top most social networking website. In current trend we always heard about posting on other's wall, sharing photos, videos, link, liking page and accessing lots of application from Facebook app directory. Like a page or application is common these days, but did you ever know what the difference between Facebook page and Facebook application is? Let's differentiate that, also find how to create a Facebook page and Facebook application step by step
Kate Klingensmith

Enterprise stuggles to harness Facebook, Twitter feedback - Facebook, marketing, social... - 0 views

www.computerworld.com.au/...ness_facebook_twitter_feedback

highered facebook social media

shared by Kate Klingensmith on 14 Aug 09 - Cached
  • Students like social networks because they can express their opinions, but [the universities] didn’t think they would appreciate them as an institution engaging and responding back to them on channel,
  • Sales and marketing technology group, RightNow, has published a report on ‘rules of engagement’ for enterprises looking to integrate social media utilities such as Facebook and Twitter into their operations.
  • “The overriding message I took away from it was: we can’t ignore it. We’re still not quite sure what to do with it, but the ability to understand what’s going on and put it in an actual format was seen as positive.”
Kate Klingensmith

Wired Campus: Facebook Campaign May Have Led UCLA Graduation Speaker to Pull ... - 0 views

chronicle.com/...index.php

highered facebook

shared by Kate Klingensmith on 17 Jun 09 - Cached
  • The Los Angeles Times reported today that the scheduled speaker at the University of California at Los Angeles’s commencement next Friday — the actor James Franco — had backed out apparently because of a months-long campaign by hundreds of students against his selection that was carried out via the Facebook social-networking site.
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